Speaking as a marketing and advertising professional, I'd call it unique, effective promotion. I see the humor in it, and I doubt many cops would be offended (with apologies to the retired sergeant). Hell, I'd even take it a step further. Stop by the store and show your dept ID and get a free donut and cup of coffee. It'd cost the store about 20 cents per, but it's a loss-leader. Get those guys walking into the store and you'd easily pay for the pastry & java with the sales that result just from browsing.
In fact, if they showed their dept IDs, the clerk could write down the dept they're from so the store can learn which departments are visiting most, then hit those departments up later with targeted marketing efforts.
It's brilliant!
In fact, if they showed their dept IDs, the clerk could write down the dept they're from so the store can learn which departments are visiting most, then hit those departments up later with targeted marketing efforts.
It's brilliant!
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